Corporatism and Consumerism: Branding Art in Westchester
Today I walked into a display in the lovely Westchester Arts Council building in White Plains, NY to find something interesting and disturbing to me personally. Currently they have a great exhibition entitled Seeing Stories which showcases local talent who illustrate children’s books. But interestingly the first thing I noticed when stepping into the building were two corporate logos front and center who appear to be sponsoring this exhibit. These were the logos of Target and Entergy. I immediately realized what was going on here.
It’s a no-brainer for these corporations to apply their brand to this exhibit. When people see their logos they’ll think of the “good” that these corporations are doing. Therefore they are trying to associate their brands with art, culture, and being part of the community.
But again I ask that people who happen to come across this post don’t for a second buy it. Target for one is a big-box chain store. I’m not going to go into the damage that big-box chains do, but I will recommend the book Big Box Swindle. But from the perspective of Target this is a no-brainer because it enhances their brand in the area.
Secondly, Entergy is the corporation which owns the Indian Point power plant. They have relentlessly fought to keep that plant going even with the serious concerns that people have over having a nuclear power plant so close to NYC (or actually close to anywhere people live!). Entergy has a very active PR campaign going on I’ve noticed. They want Indian Point 2 and Indian Point 3 relicensed by the NRC. Interestingly enough when you do a web search on Google with the term Indian Point a website with the URL safesecurevital.org comes up. How’s that for PR spin eh?
Since I’ve been reading about consumerism, branding, and marketing a whole new reality has opened up to me. I look at advertising, sponsorships, and etc a lot more critically. Oh, and on the outside of the Westchester Arts Council building is a plaque which attests to the contribution that JP Morgan Chase made to get the building going.
Why are we so quick to allow corporate sponsorship of things that should be publicly funded? Shouldn’t art and museums be funded by we the people? This is how things get privatized.
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http://www.jasongooljar.com Jason Gooljar
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