New Media Strategies, Promoting and Protecting Your Bottom Line, Online

Good news travels fast. Bad news travels faster. And speed kills on the Internet. NMS monitors the Internet for attacks, misinformation and rumors about our clients. We alert you to damaging information and take action to help mitigate damage and make sure your side of the story is told and heard in the real-time court of public opinion.

Just like the PR firms like Edelman who work for Wal-Mart and monitor what is said about them (do they still consult for them?); I too monitor my web traffic. I happened to be checking my web stats when I saw that someone did a search on Google’s blog search site with the term “Circuit City”. The IP address lead me to an organization called New Media Strategies, which I’ve highlighted what they do above. The post on my blog that someone from NMS viewed was a recent post about Circuit City.

So they’re watching eh? The post that I put up on my blog about Circuit City was basically referencing a post on the Change to Win labor federation’s blog. Yes, Circuit City is tanking. They laid off 3,400 employees and for what? I wonder, what is New Media Strategies going to do to counter this “attack”? I mean how do you counter failure? How do you spin the firing of that many employees and still have your client do poorly? I find it interesting to see how these people work which is why I blog about the PR groups behind corporations like Edelman, NMS and The Burke Group in the UK. There are tons more.

Another interesting thing is seeing that there are some corporations that do the web monitoring/PR on their own. Actually, I have to say that Comcast has a very aggressive online PR strategy. They respond rapidly under the mantra “Comcast Cares”. They are on Twitter as well. It also appears to be done all by one employee!

Update:

Another one of these groups which I’ve seen hitting my website analytics software is Global Tac, LLC. When you do a search on Google this is the first thing that comes up on them.

Update :

I’m also seeing another marketing firm called the Meredith Corporation now hitting my logs for this post. They have a number of clients so I wonder what they’re interest is, or rather what interest are they protecting. These firms also seem to use Linkedin and Facebook a lot to do searches on people and other things as well. Actually, what I just realized is when you Google my name, my Linkedin page comes up on the first page of results. So maybe it’s just that some of these groups are not using Linkedin. At least with Facebook you know they have to be signed in to search for people.

Update:

If only I had actually Googled New Media Strategies I would have found this Washington Post article.

That’s what happened to New Media Strategies this month, when it was acquired — with two Los Angeles-based online marketing firms — by Meredith Corp., a Des Moines-based media company known for its sturdy lineup of traditional magazines such as Better Homes and Gardens and Ladies’ Home Journal.

Meredith Corporation is basically New Media Strategies!