It would appear that consumers are starting to realize the negative aspects of high fructose corn syrup and now want real sugar.

Consumers – at the grocery store and restaurants – are increasingly demanding sodas and other products sweetened with sugar, not corn syrup.

The trend is so strong that the Corn Refiners Assn. has launched a major marketing campaign and Internet site, www.sweetsurprise.com, to defend the sweetener. They are battling signs like the one saying, “Get Real! . . . No High Fructose Corn Syrup” that faced the parking lot at the Jamba Juice shop in Seal Beach on Thursday.

From what I’ve read in this article it appears that people need to cut down on both high fructose corn syrup and sugar.

This is from an article written in 2004.

The USDA suggests most of us limit our intake of added sugar — that’s everything from the high fructose corn syrup hidden in your breakfast cereal to the sugar cube you drop into your after-dinner espresso — to about 10 to 12 teaspoons a day. But we’re not doing so well. In 2000, we ate an average of 31 teaspoons a day, which was more than 15 percent of our caloric intake. And much of that was in sweetened drinks.

So once again it’s up to the people to battle back against special interests in the form of the Corn Refiners Association. I just can’t help but wonder who do they have doing their PR on this sweetsurpise.com effort. If I knew I’d cite them here as well.

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