Olympic Commercialism
This article by Robert Weissman highlights a very important problem with the Olympics being so closely tied to corporate sponsors. The games become one big commerical.
Commercial relations interfere with proper functioning of the Olympics. In at least one notable case, commercial entanglements have called into question the integrity of a national sports governing body. A lawsuit and accusations around the activities of USA Swimming and the national team coach — both sponsored by swimwear maker Speedo — charge Speedo, the national team and the coach with antitrust violations. The lawsuit, filed by Tyr, a Speedo competitor, alleges the coach has trumpeted the benefits of LZR Racer, a new, high-profile Speedo suit, because of his financial ties to the company. Tyr says its Tracer Rise swimsuit, introduced weeks before the LZR Racer, is comparable to the Speedo product.
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