I won’t upload a “video to Obama” through a corporate Pepsi website
In an exercise in what must be the most brazen marketing and branding effort yet Pepsi is trying to pull at the heart-strings of the millions of people who voted in the 2008 elections for hope and change. Tying marketing, politics and civic enagement together in a sickening way, they are asking people to upload videos in an open letter to President-Elect Obama through a website called Refresh Everything. The first thing I noticed even before the video wall was the image of the Pepsi logo.
Tied into this video sharing website are links to “I want to serve Pepsi” and “join Pepsi”. All I can think of is that they must have been reading the articles saying that Generation Y is very civic minded more so than the generation before them. Therefore, they might be trying to reach them this way. At the moment there doesn’t appear to be any other videos on the wall besides ones that have a slick production quality to them.
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