Pepsi does not represent my generaiton
| 
| 
Pepsi has rolled out this campaign of “Refresh Everything” to try and target Generation Y (and I guess some X’ers as well). I’ve said this before but it is a blatant attempt at tapping into the enthusiasm of the Obama campaign (they’re even using “yes we can”) and it is wrong (Ikea also has ads like this too). The beverage of choice for what is shaping up to be the civic/socially conscious generation is nothing. I don’t feel hope, change or anything when I drink a beverage. I refuse to be marketed to in this manner. I refuse to upload a video to their “Refresh Everything” video wall. If I’m going to upload a video there are dozen of more suitable websites to do so. Futhermore, with a record like Pepsico, Inc. they are hardly the corporation to be repsresenting any generation especially the millennials. Their aim is to attract people to their brand which in turn should help them sell more beverages. I’d say that you should not buy into this garbage and drink what you want because you really want to.
Related posts:
Pingback: Yum! Brands consumerism and using the President’s image to push fish | Jason Gooljar: The Working Families Party Man