Why I like Dave Carroll
So I just read that United Airlines may have lost $180 million dollars because of the negative publicity surrounding their breaking a $3,500 Taylor guitar of Dave Carroll’s.
Meanwhile, within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines‘ stock price to suffer a mid-flight stall, and it plunged by 10 per cent, costing shareholders $180 million.
Whoever does the PR for United Airlines gets a big FAIL. The moment you have someone (anyone) making Youtube videos about your corporation that get popular and you do nothing, you FAIL. In the Internet age I applaud consumer activism like this.
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