Once again it is the Hyatt that enters into the Hall of Shame.

Some unscrupulous “housecleaning” in Boston-area Hyatt Hotels has blown up into a giant PR mess that will require some time and gentle diplomacy to clean up. Ninety-eight housekeepers have been fired from three of the chain’s Beantown locales and replaced with workers from a staffing company, which has ignited a social-media firestorm, street demonstrations — and even a threatened government boycott from state Governor Deval Patrick.

It would seem that for Hyatt that the hotel workers were simply making too much. So they axed them and got cheaper ones. I truly hope that this gets them a ton of bad PR.