Woman Sues Toyota For Stupid Marketing Ploy
Its probably a bad idea to market to consumers by tricking them with practical jokes. Its definitely a bad idea to make a consumer fear for her safety over a five day period because she thinks a stalker is coming after her. Thats why a woman in Los Angeles is suing Toyota for $10 million after being on the receiving end of a Punkd-style stunt to promote the Toyota Matrix.
via Badvertising: Woman Sues Toyota For Convincing Her She Was Being Stalked.
I think marketing is just getting a little out of hand these days. As if it hasn’t been bad enough for decades now. Toyota is also rather foolish trying to imply “informed written consent” to being pranked.
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