But I still couldn’t quite believe the level of glam-infused over-the-topness the commercial imparted, making a powerful prescription drug that can cost more than $100 a month sound like just a really, really cool new makeup item (and featuring superstar Brooke Shields, no less). If I didn’t know better (and it wasn’t a Tuesday), I would have thought it was a Saturday Night Live skit, like this hilarious take on extended-cycle birth-control pills.

via Ad for eyelash drug Latisse goes too far: Consumer Reports Health Blog.

While the drug is approved by the FDA it is costly. The drug’s side effects range from vision issues to the cosmetic, one being a permanently darkened eyelid!